QUALCHOICE BRANDING CAMPAIGN
QualChoice Health Insurance wanted a branding campaign to help expand their business and market share. An attitude was developed through copy writing, typography style and color to engage the user into wanting to know more. This campaign was extended across print, TV, and web using the same style and tone.
CREDITS:
CREATIVE DIRECTION: MARK SCHULTE
ART DIRECTION: JASON ROGERS
ILLUSTRATION: JON HODGES
AWARDS:
4 GOLD LOCAL ADDY'S
2 BRONZE REGIONAL ADDY'S