MasterCool Website and Branding
We've been working on a consistent style for MasterCool over the past few years Something that feels easy to ready, but bold and dramatic, like the effects of evaporative cooling in your house. We developed a whole new website based on this style and have been working through updating the marketing materials, packaging, social media and ads to match ever since.
CREDITS:
Creative Direction: Chad Long & Kelly Vaden
Art Direction: Jason Rogers