Hickingbotham Investments: Race For The Cure Shirt
For the 20th Anniversary of the Race for the Cure in Little Rock, Hickingbotham Investments wanted a custom team t-shirt. I designed a shirt that featured a large 20 on the front, but to showcase how many it impacts and the approximate number that enter every year, the "20" was meticulously made-up of 40,000 dots—each representing a person entered in the race. It won the award for best shirt design that year.
CREDITS:
Creative Direction: Chris McMillen
Art Direction: Jason Rogers