Essick Core Values Branding
A need arose to revitalize the Core Values at EssickAir. After discussions about how important these values were, I developed a new logo and poster for the company to help energize this effort. Following that, we launched the Core Store and I developed products people could buy using Core (T.O.G.A.) Coins that they earned by representing those values. We also developed a new newsletter style named "Core Connection" and a Picnic shirt that helped launch the entire project.
CREDITS:
CREATIVE DIRECTION: CHAD LONG & CASSANDRA WOODS
ART DIRECTION: JASON ROGERS