![](https://cdn.myportfolio.com/ddce1dae-d350-4de1-bfcb-6e00dc6a8f95/9676f1c7-5a99-40d9-90a0-b30626d1c5d1_rw_1200.jpg?h=a0d9e2366bcebb6f47f04cf9d10412a0)
CHANGE FOR THE BETTER BRANDING
Change for the Better had a great idea—get people to give their loose change to help the homeless without giving it to panhandlers. A logo was created that represented the orange boxes they were using, showcasing a coin going in and creating a sunbeam inside. We then developed a poster with a direct message telling people to stop giving money to panhandlers, and instead give it to an organization that will give them the help they desperately need.
CREDITS:
CREATIVE DIRECTION: MARK SCHULTE
ART DIRECTION: JASON ROGERS
PHOTOGRAPHY: DERO SANFORD
AWARDS:
SILVER ADDY AWARD