Champion Cooler Website
We redesigned the Champion Cooler site to look more like the print work we were doing at the time. Using shades of grey, highlights of gold, and this "overlayed paper" look, really added some depth and cleanness to the design look. This translated across all print, social and web experiences.
Champion Elite
We needed a branding campaign that captured the excellence of the Elite line of coolers by Champion and showcased how slim they really were. So we made a parallax scrolling website that visually showed its low profile height, as well as a laser cut brochure that is one of the coolest things I've ever made.
CREDITS:
Creative Direction: Chad Long & Kelly Vaden
Art Direction, Design & Development: Jason Rogers