CENTENNIAL BANK MORTGAGE CAMPAIGN
A series of print ads and posters designed to get first time homeowners to take out a mortgage with Centennial bank. The concept started with brainstorming on the headlines, and then worked up to creating the images. Every denomination of U.S. Currency was photocopied, trimmed, and used to build small houses. The idea was to convey that the viewer needed money to get a home, but that it shouldn’t be seen as a daunting task.
CREDITS:
Creative Direction: Mark Schulte
Art Direction: Jason Rogers
Photography: Cindy Momchilov