CARLTON-BATES BRANDING
Carlton-Bates, a leading electronic component distributor, came looking for a new logo; wanting to express confidence and show how fast and reliable they were at delivering their products after being bought out by Wesco, a larger distributor. Using a representation of a conveyor belt, we built the initials of the company for the icon in their staple black and yellow. We also did a digital and direct mail campaign, focusing on the benefits of Carlton-Bates but used the angles of their logo as directional arrows pointing to the copy.
CREDITS:
CREATIVE DIRECTION: MARK SCHULTE
ART DIRECTION: JASON ROGERS