Canine Country Club Branding
The upscale dog boarding business, Canine Country Club, came to us needing a new logo and branding approach. We created a new logo featuring cleaner typography, and a "C" shaped mark. We based the colors on how dogs see the world. Where humans can see all the colors, dogs only see blues and yellows.
This branding was expanded on by doing a social media campaign that included a Facebook Canvas campaign. We also ran some limited print and direct mail runs for them. But the most fun part of it all was designing and naming their "Bark Bus" that they use to pick up the dogs in town and take them out to their 5 acre place on Highway 10.
CREDITS:
Art Direction: Jason Rogers