Arvest Bank wanted a video campaign the showcased all the things a bank can help with throughout your life. We came up with the idea to do a "popup" style tv campaign featuring work, home, and business expenditures in a fun way. The campaign was wildly successful at brining people both into the banks and onto the website. Arvest had originally wanted 3 commercials fora set budget. When we pitched this campaign, because of the heavy VFX in it, we would only be able to do 1 commercial spot in that budget. After seeing it, they doubled their budget to do two spots.
CREDITS:
Creative Direction: Mark Schulte
Art Direction: Jason Rogers & Jon Hodges
Production: Dempsey Film Group
AWARDS:
3 GOLD ADDY AWARDS